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Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.
One of the easiest, least expensive and most effective ways to get visitors is via a concept called 'Keyword Density'. Mini Site Profits by Phil Wiley was my first and most valuable introduction to keyword density and would eventually become the focus of my online marketing campaigns.
Wiley tells how many search engines spider the Internet for sites containing keywords similar to those someone has just keyed into a search engine. The more times those words appear on your site - conditionally - the more chance you'll get that high ranking.
But search engines aim for relevance, too, so a site actually bearing little relevance to specific terms might rank high for a short while, until search engine editors come in, check it out, then abandon the site as irrelevant for its customers.
It's all about 'content' which for our purposes means useful articles, information and advice which search engines consider valuable to their own customers, rather than pages packed with advertisements and little else.
For example, 'sex' is a hot topic on the Internet and the subject of millions of search every month. How wonderful for your site to appear top of the listings for everyone searching for 'sex' - (One day I will rephrase that) - who happens upon your pages offering discount holidays, printer cartridge refills, golf clubs, but not sex!
The point is, anyone using specific techniques to lift their own non-sex products related site high on the listings when someone keys 'sex' into search engines will soon be exposed and probably banned for life from most major search engines. By 'techniques' I mean pasting the word 'sex' all over the backgroud of your site selling lawn mowers, or calling your site 'Links to Do With Sex' when your site bears no relevance at all to the 'S' word.
Here are a few genuine ways to use keyword density to increase your ranking in major search engine listings:
* Choose a domain name containing words and phrases most often searched for by your target audience. The site for my mystery shopping book, for instance, is www.mystery-shopping.org.uk, for my resell rights packages I have www.resell-rights.net.
* Include your best key words and phrases in page titles, for the home page and all additional pages. So my mystery shopping pages are entitled: Get Paid to Shop or Even Start Your Own Mystery Shopping Business, Start Your Own Mystery Shopping Business, Get Paid to Shop and Keep Everything You Buy Without Having to Pay'. Those titles came about, not surprisingly, because 'get paid to shop' and 'start a mystery shopping business', are common terms used by people seeking products like mine.
* Descriptions, keyword entries and metatags used when designing your site should also contain some of the most common terms used by your target audience. For a dating agancy, the keywords might including 'dating', 'dating agency', 'online dating', and so on.
* It might be beneficial to use key words in titles for pictures and graphics used on your site. For example, my site www.boxerdog.biz has several pictures of cute Boxer dogs, all mine, with gifs labelled boxerdog1, boxerdog2, boxerdog3, and so on. Beneath each there's a caption including the phrase 'boxer dog. One of my excurions into keyword analysis showed the term 'boxer dog' is keyed into search engines around 46,000 every month and well worth working hard to include as many times as possible on my site, correctly and without keywords spamming.
* Have articles uploaded to your own and other people's sites containing keywords relevant to your site. Search engines love finding chunks of information to help their customers, making articles one of the very best ways to lift your site high in search engine rankings. Again, use your keywords in headings and article titles to further increase your chances of a high ranking. Make sure articles on other people's sites contain active links back to your site for another source of free search engine traffic.
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