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Increase the Value of Your Goods and Services
* Establish yourself as an expert on your chosen subject by writing articles, speaking at seminars, giving advice at low or no cost to potential customers. Make sure this expertise is heavily promoted on your web site.
* Autograph books and paper products to induce fewer returns for refund.
* Hand-sign all business communications, especially if you are an acknowledged expert in your field in which case customers may consider your signature worth more than the product itself.
* Put your photograph on the product, even if you did not create it yourself. But always get permission first or have the product created especially for you, with no restrictions on how it is presented or marketed.
* Give your name to a range of products, even if you did not produce them. As previously, either get permission to do so or have products created specifically for you with no strings attached.
* Package several low cost items, with a common theme, and sell it as a bumper bundle or comprehensive kit.
* Add bonuses to whatever you are selling, especially items that cost little to produce.
* Offer bonuses which are not available from any other source.
* Add bonuses which are not available without the main product.
* Add bonuses which can not be obtained in their own right and will never be offered for sale.
* Add bonuses which people might purchase in their own right, if they were available without the current package, and if they could be bought separately. Make sure they are not available without the package and can not be bought separately!
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