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An email discussion group is rather like a newsgroup but is delivered by email in a manner resembling e-zines.
But a discussion list differs from an email newsletter in one major way - all members are allowed to voice their opinions, usually through a moderator.
"Discussion lists also allow you to ask for help from others with similar interests. What's more, you can assist people in need while your signature file (the footer you include at the end of every email message you send) invites readers to your site. Discussion group marketing works because the posts are delivered directly to a targeted audience. Once again, push marketing at it's finest! In addition to posting to discussion groups you should consider advertising if the group you join offers it.
No matter what you are marketing online, participating in discussion lists makes sense. Not only will you learn some valuable information, it's is a great way to soft-sell some of your wares.
To find some discussion groups on your particular area of interest, visit http://www.e-groups.com . While you're there you can even start a group of your own!
Now that you are armed with the facts about email marketing, go out and start your email marketing campaign today! And remember, whatever email marketing method you choose, be sure that everything single email you send out includes your URL and a brief description of exactly how YOU can be of service to anyone who may be reading that email!"
Article by Jim Daniels of JDD Publishing. Jim's site has helped 1000s of regular folks profit online. Check out their FREE "how-to" cybermarketing assistance, free software, business opportunities, manuals, web services and more! Real money is being made on the net -- get in on it at: http://bizweb2000.com - Subscribe to their FREE, weekly BizWeb E-Gazette: mailto:freegazette@bizweb2000.com
Tips
Only spend time visiting and promoting through groups visited by your target audience.
Read the FAQ section before marketing.
Spend time studying groups before attempting to market.
Always leave a signature file in communications.
Offer articles, tips and ideas for members to use and give away freely to their contacts.
Post press releases to groups for your target audience.
These groups are great for obtaining business ideas.
They're also good for forming joint venture and associate deals.
Answer questions to establish yourself as an authority on your subject.
You might even try that 'be two persons at once' idea where you place a query from one email account and answer it from another!
Don't get caught by following the previous tip or you could be barred from the site.
These groups are great for checking up on the competition.
Start your own group as a means of promoting your own business and gathering email addresses to use in your promotions.
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