|
You can send letters, ads., sales brochures or any other form of information, to anyone with an email address. This can all be done automatically allowing you to reach a potential audience of 60 million plus people in the UK. USA, Canada, and hundreds of other countries.
Such potential is normally outside the scope of all but the most affluent company, with thousands of staff dotted all over the world. Not so on the Internet, however, because all this mailing can be done automatically, without you lifting a finger, and at incredibly low cost.
Look at it this way: when you sell something by advertising in a newspaper you have to put time and money into placing the ad., dealing with enquiries (by telephone, fax, letter, email), mailing out literature, taking orders, and finally fulfilling the product. With electronic commerce this can all be handled automatically using an auto-responder service.
An autoresponder service is an electronic information management system that automatically handles all your enquiries and orders without you (or any other person) every having to be involved. Once established, the system can:
Handle email requests for further information on your product.
Mail out further details, normally by email but this can also be done by regular post if necessary.
Take email orders.
Process payments for orders by credit card - transferring the purchase price direct to your own account.
Process orders (the online variety, such as information products, electronic books, software, ticket confirmations, etc.).
Send out follow-up mailings and sales literature automatically.
|
|
