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A Selection of All-Time Winning Advertising Headlines
Marketing gurus take great pains to study other people's winning headlines, looking at layout and design as well as noticing what words the copywriter considers most effective. This selection of all-time greats will help you understand what makes a winning headline:
HOW TO WIN FRIENDS AND INFLUENCE PEOPLE
(Millions of copies of the book with the same title sold under this headline. 'How to' is a powerful phrase in most advertisements and virtually everyone wants to have friends and be liked)
YOU CAN LAUGH AT MONEY WORRIES - IF YOU FOLLOW THIS SIMPLE PLAN
(Most people have money worries of one kind or another, so the headline targets a huge audience)
WHICH OF THESE $2.50 TO $5 BEST SELLERS DO YOU WANT - FOR ONLY $1 EACH?
(Under this headline, the ad. sold thousands of books. For readers seeking a bargain it's hard to beat)
DISCOVER THE FORTUNE THAT LIES HIDDEN IN YOUR SALARY
(Another headline guaranteed to arouse curiosity as readers strive to discover what that 'fortune'
is that lies 'hidden' in their pockets)
HOW I MADE A FORTUNE WITH A 'FOOL IDEA'
(Everyone has had ideas that other people think funny, even stupid. So, the very thought that those ideas could be worth a fortune is bound to keep people reading)
TO PEOPLE WHO WANT TO WRITE BUT CAN'T GET STARTED
(Research indicates that many people want to write, but don't know what to write and who for. A headline like this is bound to reach a huge market, many sharing the same common problem of how to get started)
TO MEN WHO WANT TO QUIT WORK SOMEDAY
(Well, most people do, male and female. The audience is huge and the curiosity factor is already working well)
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